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THE CARE APP INC.

PRIVACY POLICY

Applies to the CARE mobile applications, websites, connected device features, and CARE+

Effective Date: August 9, 2026  |  Supersedes the Privacy Statement dated February 10, 2026

1. Introduction and Scope

At The CARE App Inc. and its wholly-owned subsidiaries ("CARE," "we," "us," or "our"), our mission is to unlock human care and extend health span through personalized data insights. We exist to improve your life, not invade it. We take your privacy seriously, and this Privacy Policy explains what personal data we collect, how we use and share it, and the choices and rights you have.

"Personal Data" means any information that identifies you or that can reasonably be linked to you, or that is otherwise treated as "personal information," "personal data," or "consumer health data" under applicable law.

This Privacy Policy applies to Personal Data we collect when you:

  • use the CARE mobile applications or any CARE connected device or wearable feature;
  • visit thecarecompany.co, thecare.app, or any other CARE website or landing page;
  • interact with CARE Coach or any other AI-assisted or automated feature;
  • receive access to CARE through your employer, insurer, team, or another organization ("CARE+"); or
  • otherwise communicate with us, including through customer support, email, SMS, or our social media pages (collectively, the "Services").

This Privacy Policy does not cover the practices of companies or people we do not own, control, or manage. We are not responsible for the policies or practices of third parties, and we do not control or endorse information, products, or services offered by third parties or accessible through the Services. We are responsible for the practices of the service providers and processors that handle Personal Data on our behalf, in accordance with applicable law.

1.1 CARE+ and Organization-Sponsored Access

If your access to CARE is sponsored by an employer, insurer, team, or other organization, that organization determines certain aspects of the program and may be a separate or joint controller of some data. We do not share your individual health data, scores, or CARE Coach conversations with your sponsoring organization. We share only aggregated or de-identified reporting that cannot reasonably be used to identify you, and, where a group is small enough that aggregation would not protect identity, we apply a minimum reporting threshold of [___] participants. Your relationship with your sponsoring organization is also governed by that organization's own privacy notice.

2. Summary of Key Practices

  • We do not sell your health data. We do not sell Personal Data for money, and we do not use consumer health data, biometric data, or CARE Coach conversations for advertising or marketing.
  • Advertising on our marketing website is separate. Our public marketing pages use analytics and advertising cookies. Under some U.S. state laws this may qualify as "sharing" or "targeted advertising." You can opt out — see Section 9.
  • Health data from Apple Health and Google Health Connect is restricted. We use it only to provide the Services to you, never for advertising, and never for sale. See Section 5.
  • You control access. You can revoke any data permission, delete your account, and export your data at any time.
  • Sensitive data requires your consent. Where applicable law requires opt-in consent for processing sensitive or consumer health data, we ask for it before processing.

3. Who We Are and How to Contact Us

The CARE App Inc. is incorporated in Delaware and has its principal place of business at 530 Bridge Creek Blvd, Ocoee, FL 34761, United States. For the purposes of the EU and UK General Data Protection Regulation ("GDPR"), CARE is the controller of Personal Data processed in connection with the Services, except as described in Section 1.1.

Privacy contact: privacy@thecarecompany.co

Postal: The CARE App Inc., Attn: Privacy, 530 Bridge Creek Blvd, Ocoee, FL 34761, USA

EU / UK representative (GDPR Articles 27): [TO BE APPOINTED — name and address]

CARE has designated an internal privacy lead responsible for overseeing this Privacy Policy. [CONFIRM whether a statutory Data Protection Officer is required under GDPR Article 37; if one is appointed, list the DPO and contact details here.]

4. Personal Data We Collect

4.1 Data You Provide

  • Contact and identity data: first and last name, email address, mailing address, phone number, and age or year of birth.
  • Profile data: username, password, photographs, and information you add to your CARE profile.
  • Physiological profile: height, weight, sex assigned at birth and/or gender identity, fitness or athlete level, and self-reported habits, diet, medications, and cycle or reproductive health tracking, to the extent you choose to provide them.
  • Communications: messages you send us through email, in-app support, web forms, reviews, or feedback.
  • CARE Coach conversations: the content of your interactions with CARE Coach and other AI-assisted features.
  • Payment and transaction data: name, email, billing information, and transaction records. CARE does not receive or store full payment card numbers; payments are processed by our payment processors and app store platforms under their own policies.

4.2 Data Collected Automatically

  • Device data: device type and model, operating system and version, browser type, screen resolution, IP address, unique device and advertising identifiers, and language settings.
  • Usage data: pages and screens viewed, features used, session duration, navigation paths, and in-app events.
  • Approximate location: derived from IP address.
  • Precise geolocation: GPS and route data for certain activity types, only if you grant location permission. You can revoke this permission at any time in your device settings.
  • Cookies and similar technologies: as described in Section 9.

4.3 Data from Other Sources

  • Connected devices and health platforms: CARE wearable devices and, with your permission, Apple Health (HealthKit) and Google Health Connect or Google Fit.
  • Sponsoring organizations: employers, insurers, teams, coaches, or other organizations that provide you access to CARE, which may supply eligibility and enrollment information.
  • Referral and ambassador program: if someone invites you to CARE, we receive the referral code and the fact of the invitation.
  • Service providers and platforms: app stores, payment processors, analytics providers, and fraud-prevention services.
  • Marketing partners and publicly available sources: including professional networking sites, for business contacts and prospective CARE+ customers only. We do not enrich consumer member records with data purchased from data brokers. [CONFIRM — the prior Privacy Statement referenced "data licensors"; if consumer enrichment occurs, this sentence must be revised and a CCPA data-broker analysis performed.]

5. Health, Wellness, and Biometric Data

Providing the Services requires processing information about your body and behavior. We treat this as the most sensitive category of data we hold.

5.1 What We Collect

  • Activity and performance: workouts and exercise sessions (type and duration), step count, VO2 max, distance, and active energy burned.
  • Physiological and vital signs: real-time heart rate, heart rate variability (HRV), resting heart rate, respiratory rate, skin temperature, blood oxygen saturation, and acceleration.
  • Rest and recovery: sleep duration, sleep stages, and disturbances.
  • Derived metrics: Recovery, Strain, Sleep, and other scores, trends, and insights generated by our algorithms.
  • Self-reported wellness inputs: mood, check-in responses, symptoms, diet, medication, and cycle tracking.

5.2 How We Use It

  • Score calculation: generating your daily Recovery, Strain, Sleep, and related scores.
  • Personalized insights: enabling CARE Coach and the platform to tailor suggestions to your current physiological state.
  • Trends over time: longitudinal analysis so you can monitor changes across weeks, months, and years.
  • Product improvement and research: improving algorithm accuracy and developing new features, using de-identified or aggregated data.

5.3 Apple Health (HealthKit)

Where you grant permission, CARE reads data from Apple HealthKit. Consistent with Apple's requirements:

  • We use HealthKit data solely to provide health and fitness features to you within the Services.
  • We do not use HealthKit data for advertising, marketing, or any similar purpose.
  • We do not sell HealthKit data to any party, including advertising platforms, data brokers, or information resellers.
  • We do not disclose HealthKit data to third parties without your explicit permission, except as required by law.
  • We do not use HealthKit data for data mining other than to improve health management or for health research with your permission.
  • We do not store HealthKit data in iCloud.

5.4 Google Health Connect and Google Fit

Where you grant permission, CARE reads data from Google Health Connect or Google Fit. Our use of that data adheres to the Google API Services User Data Policy, including its Limited Use requirements. We use this data only to provide and improve the health and fitness features you request, we do not transfer it except as necessary to provide those features, comply with law, or in connection with a merger or acquisition with your consent, and we do not use it for advertising or allow humans to read it except with your explicit consent, for security purposes, to comply with law, or where the data has been aggregated and de-identified.

5.5 Consumer Health Data

Some of the information above is "consumer health data" under state laws including the Washington My Health My Data Act, the Nevada Consumer Health Data Privacy Law, and the Connecticut Data Privacy Act. We do not sell consumer health data, and we do not use it for targeted advertising. Residents of Washington and Nevada have additional rights described in Section 12, and we maintain a supplemental Consumer Health Data Privacy Notice available at [URL].

5.6 Revoking Access

You may grant or revoke CARE's access to any of these data points at any time through your device settings (for example, the Health app on iOS, Health Connect on Android) or within CARE app settings. If you revoke access to metrics such as heart rate or sleep data, CARE will be unable to calculate your scores or provide personalized insights, because those calculations require a continuous data stream. Revoking access does not by itself delete data already collected; to delete it, see Section 14.

6. How We Use Personal Data

  • Provide the Services: create and maintain your account, calculate scores, deliver insights, sync devices, and operate CARE Coach.
  • Personalize your experience: tailor content, recommendations, challenges, and programming to you.
  • Process transactions: billing, subscription management, refunds, and receipts.
  • Communicate with you: service messages, security alerts, product updates, and responses to your inquiries.
  • Marketing: send you promotional messages about CARE, subject to your choices and applicable consent requirements. We do not use your health data, biometric data, or CARE Coach conversations for marketing.
  • Operate the referral and ambassador program: track invitations, redemptions, and rewards.
  • Safety and escalation: where a feature is designed to surface crisis resources or connect you with a care partner, process the inputs necessary to operate that feature.
  • Improve and develop the Services: analytics, troubleshooting, algorithm accuracy, and research, using de-identified or aggregated data wherever practicable.
  • Security and fraud prevention: detect, investigate, and prevent fraudulent, unauthorized, or unlawful activity.
  • Legal compliance: comply with law, respond to lawful requests, and establish, exercise, or defend legal claims.

6.1 Legal Bases (EEA, UK, and Switzerland)

  • Performance of a contract: providing the Services you have requested, processing payments, and providing support.
  • Consent: processing health and other special category data, precise geolocation, non-essential cookies, and certain marketing. You may withdraw consent at any time.
  • Legitimate interests: securing the Services, preventing fraud, improving our products, and understanding how the Services are used, where those interests are not overridden by your rights.
  • Legal obligation: retaining records and responding to lawful requests.
  • Vital interests: in rare cases involving a serious and immediate risk to your life or that of another person.

7. CARE Coach, Automated Processing, and AI Features

CARE Coach and certain other features use automated systems, including third-party large language model providers, to generate responses, summaries, insights, and suggestions.

  • What is processed: the content of your conversations, together with relevant profile and wellness data, is processed to generate a response.
  • Third-party model providers: we use [NAME PROVIDERS] under agreements that prohibit them from using your data to train their general-purpose models and require deletion within [___] days. [CONFIRM against executed vendor terms.]
  • Model improvement: we may use de-identified or aggregated conversation data to evaluate and improve the Services. We do not use identifiable conversation content to train general-purpose AI models.
  • Human review: a limited number of authorized personnel may review conversations for safety, quality, abuse investigation, or where you request support.
  • Accuracy: outputs may be incomplete or inaccurate and are not medical advice. See the Terms of Service.
  • No solely automated decisions with legal effect: we do not make decisions producing legal or similarly significant effects concerning you based solely on automated processing. Where a feature flags a potential risk or suggests escalation, it is informational and does not determine access to any service, benefit, or care.

8. How We Share Personal Data

We share Personal Data only as described below.

  • Service providers and processors: cloud hosting and database providers, analytics, payment and subscription processors, communications and support tools, and AI model providers. They may use Personal Data only to perform services for us and under contractual confidentiality and security obligations.
  • At your direction: clinicians, coaches, crisis resources, care partners, or other providers you ask us to connect you with, and any integration you choose to enable.
  • Sponsoring organizations (CARE+): aggregated or de-identified reporting only, as described in Section 1.1.
  • Legal and safety: where required to comply with law or valid legal process; to enforce our agreements; to protect the rights, property, or safety of CARE, our users, or others; or to address emergencies.
  • Business transfers: in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to the commitments in this Privacy Policy or your consent where required.
  • Aggregated and de-identified data: we may create and disclose data that cannot reasonably be used to identify you. We maintain such data in de-identified form and do not attempt to reidentify it.
  • With your consent: for any other purpose disclosed to you at the time.

Since it was founded, CARE has received zero government requests for user information. [CONFIRM this statement remains accurate as of the effective date, and consider maintaining it in a separate transparency report rather than the Privacy Policy so it can be updated independently.]

9. Cookies, Analytics, and Advertising

We use cookies, SDKs, pixels, local storage, and similar technologies (collectively, "Cookies") to operate and improve the Services.

  • Strictly necessary Cookies: required for core functionality such as secure login and session management.
  • Functional Cookies: remember your choices and settings.
  • Analytics and performance Cookies: help us understand how the Services are used and measure campaign performance.
  • Advertising Cookies: used on our public marketing websites to identify interests and deliver relevant advertising.

Important clarification. We do not sell Personal Data for money, and we do not use health data for advertising. However, our use of advertising and analytics Cookies on our marketing website may constitute a "sale" or "share" of Personal Data for cross-context behavioral advertising, or "targeted advertising," under the California Consumer Privacy Act and similar state laws. The categories of data involved are limited to device identifiers, IP address, and website activity — not health data, biometric data, or CARE Coach conversations.

To opt out, you may: use the "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link at [URL]; enable a Global Privacy Control signal in your browser, which we honor as a valid opt-out request for that browser; limit ad tracking in your mobile device settings; or block Cookies in your browser. If you are in the European Economic Area or the United Kingdom, we obtain your opt-in consent before setting any Cookie that is not strictly necessary.

10. Referral and Ambassador Programs; Access to Contacts

CARE offers programs that let you invite others and, in some cases, receive a benefit such as free or discounted access or a reward for redemptions of your code.

  • Contacts access: if you choose to invite people from your device contacts, we access your contact list solely to display it to you and to send the invitations you select. We do not use your contacts for our own marketing, do not add them to our marketing lists, and delete uploaded contact data within [___] days unless the invitee creates an account. You must have a good-faith basis to believe the people you invite would welcome the invitation.
  • Invitee data: we retain the referral code, the invitation record, and, where an invitation is accepted, the link between referrer and invitee for the purpose of administering rewards.
  • Notice of financial incentive (California): the referral unlock and ambassador rewards are financial incentive programs. Participation is entirely voluntary, you may withdraw at any time by [MECHANISM], and withdrawing does not affect your other rights. The value of the incentive to CARE is reasonably related to the value of the data provided, calculated by reference to [the retail value of the subscription period granted / the expected margin on a referred subscription]. [CONFIRM the good-faith valuation methodology with counsel — CCPA requires a written statement of it.]

11. International Transfers

CARE is headquartered in the United States, and Personal Data we collect is processed and stored in the United States. By using the Services, you understand that your Personal Data will be transferred to and processed in the United States, which has not received an adequacy decision from the European Commission under Article 45 of the GDPR.

Where we transfer Personal Data from the EEA, the UK, or Switzerland, we rely on appropriate safeguards under Article 46 of the GDPR, including the European Commission's Standard Contractual Clauses and the UK International Data Transfer Addendum, supplemented by additional technical and organizational measures informed by guidance from the European Data Protection Board. We also enter into data processing agreements with our vendors. [CONFIRM whether CARE intends to certify under the EU-U.S. Data Privacy Framework; if so, add the required disclosures.] You may request a copy of the relevant safeguards by contacting privacy@thecarecompany.co.

12. Your Rights and Choices

12.1 Rights Available to All Users

  • Access the Personal Data we hold about you and information about how we process it.
  • Correct inaccurate Personal Data.
  • Delete your Personal Data, subject to limited exceptions.
  • Port your Personal Data in a portable, machine-readable format where technically feasible.
  • Opt out of marketing communications at any time using the unsubscribe link or your account settings.
  • Withdraw consent where processing is based on consent, without affecting the lawfulness of prior processing.

To exercise these rights, email privacy@thecarecompany.co or use the tools in your account settings. We will verify your request using the information associated with your account and will respond within the timeframes required by applicable law. Access is provided free of charge, except where a request is manifestly unfounded or excessive. An authorized agent may submit a request on your behalf with proof of authorization.

12.2 United States State Privacy Rights

Residents of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws have the rights described in Section 12.1, and additionally the right to opt out of targeted advertising, the sale of Personal Data, and profiling in furtherance of decisions producing legal or similarly significant effects, and the right to limit the use of sensitive Personal Data. We do not knowingly process Personal Data in a manner that would constitute profiling with legal or similarly significant effects.

Appeals. If we decline your request, you may appeal by replying to our decision or emailing privacy@thecarecompany.co with the subject line "Privacy Appeal." We will respond within [45] days. If your appeal is denied, you may contact your state attorney general.

Notice at collection (California). The categories of Personal Data we collect, the purposes for which we collect them, the categories of third parties to whom we disclose them, and our retention periods are described in Sections 4 through 8 and Section 13. We disclose the following categories for business purposes: identifiers, customer records, commercial information, internet activity, geolocation, sensory data, and inferences, together with sensitive Personal Data consisting of health and biometric information and precise geolocation. We do not sell or share sensitive Personal Data, and we do not use or disclose it beyond the purposes permitted under Section 1798.121 of the California Consumer Privacy Act. We do not knowingly sell or share the Personal Data of consumers under 16 years of age.

Washington and Nevada consumer health data. Residents of Washington and Nevada have the right to confirm whether we collect, share, or sell their consumer health data, to access a list of third parties with whom it has been shared, to withdraw consent, and to have it deleted. We do not sell consumer health data and therefore do not seek the separate valid authorization that a sale would require.

Shine the Light (California). We do not disclose Personal Data to third parties for their own direct marketing purposes.

12.3 EEA, UK, and Swiss Rights

In addition to the rights in Section 12.1, you have the right to restrict processing, the right to object to processing based on legitimate interests or to direct marketing, and rights relating to automated decision-making and profiling. You may also lodge a complaint with your national supervisory authority or, if applicable, the European Data Protection Supervisor. We would appreciate the opportunity to address your concerns before you do so.

13. Data Retention

We retain Personal Data for as long as necessary to provide the Services and for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Our general periods are:

  • Account and profile data: for the life of your account, and [___] days after account deletion to allow for recovery and to complete deletion across backups.
  • Health and wellness data: for the life of your account, so that we can show you longitudinal trends. Deleted with your account.
  • CARE Coach conversations: [___] months, or until you delete them.
  • Payment and transaction records: [7] years, as required for tax and accounting purposes.
  • Support communications: [___] years.
  • Marketing and prospect data: until you unsubscribe or the data no longer has business value.
  • De-identified and aggregated data: indefinitely, in a form that cannot reasonably be used to identify you.
  • Backups: deleted data persists in encrypted backups for up to [___] days before being overwritten.

[CONFIRM each period above against actual system configuration — a published retention schedule that does not match practice is a compliance risk in itself.]

14. Deleting Your Personal Data

You have the right to remove your information from CARE at any time, through either of two methods.

  • In-app deletion (recommended): use the account deletion feature in the application settings. This immediately initiates permanent removal of your account data.
  • Support request: email support@thecare.app. Upon receiving a verified request, we will process and confirm complete deletion within 10 days of receipt.

Once processed, deletion is permanent and the data cannot be recovered. We may retain a limited record of the deletion request itself, and data we are required to keep by law (such as transaction records) or that has been de-identified. Deleting your CARE account does not delete data held in Apple Health, Google Health Connect, or any third-party platform; you must delete that separately within those services.

15. Security

We employ physical, technical, and administrative safeguards designed to protect Personal Data, including encryption in transit and at rest, access controls and least-privilege permissions, logging and monitoring, vendor security review, and employee training. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for enabling available account security features. If we become aware of a breach affecting your Personal Data, we will notify you and applicable regulators as required by law.

16. Children's Privacy

The Services are intended for users who are at least 18 years old. We do not knowingly collect Personal Data from anyone under 18, and persons under 18 may not register for or use the Services. If we learn that we have collected Personal Data from a person under the age at which they can consent in their jurisdiction, we will delete it as quickly as possible. If you believe a child has provided us with Personal Data, contact privacy@thecarecompany.co.

[NOTE: the prior Privacy Statement listed privacy@careapp.com here, which does not match any other CARE address. Corrected above. If CARE later opens the Services to users aged 13–17, this section, the Terms of Service eligibility clause, and parental consent flows must all be revised together.]

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new effective date and, where the changes are material, provide additional notice by email or in-app notification before the changes take effect. Where required by law, we will obtain your consent.

18. Questions, Concerns, or Complaints

The CARE App Inc., 530 Bridge Creek Blvd, Ocoee, FL 34761

privacy@thecarecompany.co  |  thecarecompany.co

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